DIBI MILANO - JOY PLUS

SINCE 1976

BEAUTY IN A METHOD

ITALIAN HIGH-TECH

SKINCARE BRAND

BRAND PROFILE

Founded in 1976 in Italy, DIBI MILANO is part of the ALFAPARF Group. With 50 years of innovation, it delivers Italian-crafted, high-performance skincare solutions to over 100 countries. As the "Pioneer of High-Efficacy European Skincare," DIBI holds a rare full range of EU-certified whitening products in China and leads in epigenetic anti-aging technology.

GLOBAL PRESENCE

100+

Contries

40W+

Pieces

30W+

Beauticians

BRAND VALUES

SCIENTIFIC MEDTHOD

We believe beauty is a journey of analysis, objectivity, and expertise, powered by advanced technology—delivering real results with full transparency.

RESEARCH & DEVELOPMENT

We believe in relentless exploration. Every ingredient is chosen to create safe, effective, and proven formulas. We care for the future of skin, ensuring beauty at every age.

CUTTING-EDGE TECHNOLOGY

We believe technology empowers beauty through innovation and tangible results. In a fast-evolving world, we respond with science.

*The above is only a statement of brand philosophy and does not constitute the final commitment to product efficacy

BRAND HISTORY

1976

DIBI(Biological Division) is born, its trademark is registered and the production and marketing of cosmetic products intended for the professional channel(beauty centers and spas)begins.

1993

The DIBI CENTERS were born as an evolution of the Fisiotron Centers, which aspire to become synonymous with high quality for the end user.

2009

ALFAPARF MILANO, the leading Italian cosmetics company in the wourld in the professional channel, acquires DIBI.

2011

DIBI MILANO was born as an evolution of the DIBI brand, a choice that aims to emphasize its Italian origins, as a synonym for style.

2019

DIBI MILANO increasingly confirms its position as the final frontier before aesthetic medicine.

STAR PRODUCTS